Becoming a Data-Driven Company

May 6h, 2020, Klaus Haller

Data-driven companies are more profitable than their competitors and outperform them with regards to the acquiring and retaining of customers [Morris18]. This is a one sentence advertising slogan that explains why so many companies transform their organization and invest into building and expanding their data management and analytics capabilities.

Understanding Data Driven

“Data-driven company” is an intuitive concept. Companies and organizations want to base their decisions on actual data and on insights derived from their data. Gone are the days of decision making based on gut instinct. Data-driven companies and organizations let the data speak for itself. And we might not even notice …

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