Usually, I write about is IT, especially testing and quality assurance. Since I consult mainly in the banking industry, I am also interested in new developments in this industry sector. On my last trip to the US, I was curious how banks present their offerings in the display windows branches. I made some pictures in New York, which I want to share with you.
Their promise is to ease their customers’ life, e.g., with guaranteed reaction times for loans or helping them getting a better overview about their personal financial matters (sorry for the bad picture).
Easing their custmers’ life, this fits very well to their ads for their mobile banking.
The bank might not be known around the world, but their unique selling Proposition is easy to understand. They want to be the most convenient bank. Each advertisement stresses this.
…long opening hours…
I did not see any eye-catching ads. However, it is interesting how they market their self-service terminals. They do not mention cost saving opportunities for them or their customers. They call it express banking. Interesting idea.
Bank of America
Another large bank, many good ideas, but they do not get a consistent message such as the TD bank. They want to connect with their customers. They state it and add some un-perfect looking snapshots. The terminology reminds me of social media though their initiative is not relate to Facebook, Twitter or something similar.
Interesting is that they offer a QR link.
What is your Impression? Where did you see inspiring ideas?