{"id":79,"date":"2013-06-01T10:21:51","date_gmt":"2013-06-01T09:21:51","guid":{"rendered":"http:\/\/wp1149244.wp072.webpack.hosteurope.de\/?p=79"},"modified":"2013-12-31T00:06:01","modified_gmt":"2013-12-30T23:06:01","slug":"bank-branches-and-marketing-in-manhattan","status":"publish","type":"post","link":"http:\/\/www.klaushaller.net\/?p=79","title":{"rendered":"Bank Branches and Marketing in Manhattan"},"content":{"rendered":"<p><script type=\"text\/javascript\">\/\/ <![CDATA[\nvar _gaq = _gaq || [];   _gaq.push(['_setAccount', 'UA-35041728-1']);   _gaq.push(['_trackPageview']);   (function() {     var ga = document.createElement('script'); ga.type = 'text\/javascript'; ga.async = true;     ga.src = ('https:' == document.location.protocol ? 'https:\/\/ssl' : 'http:\/\/www') + '.google-analytics.com\/ga.js';     var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);   })();\n\/\/ ]]><\/script>Usually, I write about is IT, especially testing and quality assurance. Since I consult mainly in the banking industry, I am also interested in new developments in this industry sector. On my last trip to the US, I was curious how banks present their offerings in the display windows branches. I made some pictures in New York, which I want to share with you.<\/p>\n<h2><a href=\"http:\/\/www.citibank.com\">Citibank<\/a><\/h2>\n<p>Their promise is to ease their customers\u2019 life, e.g., with guaranteed reaction times for loans or helping them getting a better overview about their personal financial matters (sorry for the bad picture).<\/p>\n<p><a href=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130511_150303-1c.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"20130511_150303-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130511_150303-1c-300x205.jpg\" width=\"300\" height=\"205\" \/><\/a><\/p>\n<p>Easing their custmers&#8217; life, this fits very well to their ads for their mobile banking.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-48\" alt=\"20130507_085056-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130507_085056-1c-199x300.jpg\" width=\"199\" height=\"300\" srcset=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130507_085056-1c-199x300.jpg 199w, http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130507_085056-1c.jpg 298w\" sizes=\"auto, (max-width: 199px) 100vw, 199px\" \/><\/p>\n<p><a href=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130507_085050-1c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-47\" alt=\"20130507_085050-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130507_085050-1c-209x300.jpg\" width=\"209\" height=\"300\" srcset=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130507_085050-1c-209x300.jpg 209w, http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130507_085050-1c.jpg 313w\" sizes=\"auto, (max-width: 209px) 100vw, 209px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"http:\/\/www.tdbank.com\/\">TD Bank<\/a><\/h2>\n<p>The bank might not be known around the world, but their unique selling Proposition is easy to understand. They want to be the <i>most convenient bank<\/i>. Each advertisement stresses this.<\/p>\n<p>Open seven days a week&#8230;<br \/>\n<a href=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130507_103035-1c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-50\" alt=\"20130507_103035-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130507_103035-1c-174x300.jpg\" width=\"174\" height=\"300\" srcset=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130507_103035-1c-174x300.jpg 174w, http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130507_103035-1c.jpg 260w\" sizes=\"auto, (max-width: 174px) 100vw, 174px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130507_102947-1c.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"20130507_102947-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130507_102947-1c-198x300.jpg\" width=\"198\" height=\"300\" \/><\/a><\/p>\n<p>&#8230;long opening hours&#8230;<\/p>\n<p><a href=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_194342-1c.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"20130510_194342-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_194342-1c-183x300.jpg\" width=\"183\" height=\"300\" \/><\/a><\/p>\n<p>&#8230;various channels&#8230;<br \/>\n<a href=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_202927-1c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-62\" alt=\"20130510_202927-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_202927-1c-296x300.jpg\" width=\"296\" height=\"300\" srcset=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_202927-1c-296x300.jpg 296w, http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_202927-1c.jpg 336w\" sizes=\"auto, (max-width: 296px) 100vw, 296px\" \/><\/a><\/p>\n<p>Another small gesture:<br \/>\n<a href=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_194402-1c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-55\" alt=\"20130510_194402-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_194402-1c-173x300.jpg\" width=\"173\" height=\"300\" srcset=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_194402-1c-173x300.jpg 173w, http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_194402-1c.jpg 259w\" sizes=\"auto, (max-width: 173px) 100vw, 173px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"http:\/\/www.hsbc.com\/ \">HSBC<\/a><\/h2>\n<p>I did not see any eye-catching ads. However, it is interesting how they market their self-service terminals. They do not mention cost saving opportunities for them or their customers. They call it <em>express banking<\/em>. Nice idea.<br \/>\n<a href=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_200219-1c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57\" alt=\"20130510_200219-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_200219-1c-300x218.jpg\" width=\"300\" height=\"218\" srcset=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_200219-1c-300x218.jpg 300w, http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_200219-1c-1024x745.jpg 1024w, http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_200219-1c-624x454.jpg 624w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"http:\/\/www.bankofamerica.com\/ \">Bank of America<\/a><\/h2>\n<p>Another large bank, many good ideas, but they do not get a consistent message such as the TD bank. They want to connect with their customers. They state it and add some un-perfect looking snapshots. The terminology reminds me of social media though their initiative is not relate to Facebook, Twitter or something similar.<br \/>\n<a href=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_201713-1c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-60\" alt=\"20130510_201713-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_201713-1c-247x300.jpg\" width=\"247\" height=\"300\" srcset=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_201713-1c-247x300.jpg 247w, http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_201713-1c.jpg 336w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/><\/a><br \/>\nInteresting is that they offer a QR link.<br \/>\n<a href=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130511_150401-1c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-64\" alt=\"20130511_150401-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130511_150401-1c-228x300.jpg\" width=\"228\" height=\"300\" srcset=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130511_150401-1c-228x300.jpg 228w, http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130511_150401-1c.jpg 336w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/><\/a><\/p>\n<p>They offer mobile Banking apps. In contrast to Citi Bank, it is not 100% clear how this offer relates to their overall strategy&#8230;<br \/>\n<a href=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_201726-1c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-61\" alt=\"20130510_201726-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_201726-1c-252x300.jpg\" width=\"252\" height=\"300\" srcset=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_201726-1c-252x300.jpg 252w, http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_201726-1c.jpg 336w\" sizes=\"auto, (max-width: 252px) 100vw, 252px\" \/><\/a><\/p>\n<p>A nice way to show their customers the various branches and ATMs in the neighborhood&#8230;<br \/>\n<a href=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130511_154452-1c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-65\" alt=\"20130511_154452-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130511_154452-1c-300x190.jpg\" width=\"300\" height=\"190\" srcset=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130511_154452-1c-300x190.jpg 300w, http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130511_154452-1c-1024x649.jpg 1024w, http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130511_154452-1c-624x395.jpg 624w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2><\/h2>\n<h2>Traditional Banks<\/h2>\n<p>The photos above show innovative ideas. Others Banks are more conservative. I also added some photos here so stress the difference. The <a href=\"http:\/\/www.sovereignbank.com\/ \"><b>Sovereign<\/b> <\/a>bank has a colorful design, but nothing to remember.<br \/>\n<a href=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_194220-1c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-53\" alt=\"20130510_194220-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_194220-1c-300x186.jpg\" width=\"300\" height=\"186\" srcset=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_194220-1c-300x186.jpg 300w, http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_194220-1c.jpg 448w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.berkbank.com\/ \"><b>The<\/b> <b>Berkshire Bank<\/b><\/a> is proud of their 25 years history and emphasis their interest rates. That is\u00a0quite traditional marketing.<br \/>\n<a href=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_193537-1c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-52\" alt=\"20130510_193537-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_193537-1c-300x265.jpg\" width=\"300\" height=\"265\" srcset=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_193537-1c-300x265.jpg 300w, http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_193537-1c.jpg 380w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_193526-1c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-51\" alt=\"20130510_193526-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_193526-1c-149x300.jpg\" width=\"149\" height=\"300\" srcset=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_193526-1c-149x300.jpg 149w, http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_193526-1c.jpg 223w\" sizes=\"auto, (max-width: 149px) 100vw, 149px\" \/><\/a><\/p>\n<p><b>Capital One<\/b> makes a quite repelling impression.<br \/>\n<a href=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_200456-1c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-59\" alt=\"20130510_200456-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_200456-1c-300x155.jpg\" width=\"300\" height=\"155\" srcset=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_200456-1c-300x155.jpg 300w, http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_200456-1c.jpg 448w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_200333-1c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-58\" alt=\"20130510_200333-1c\" src=\"http:\/\/wp1149244.server-he.de\/wp-content\/uploads\/2017\/11\/20130510_200333-1c-163x300.jpg\" width=\"163\" height=\"300\" srcset=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_200333-1c-163x300.jpg 163w, http:\/\/www.klaushaller.net\/wp-content\/uploads\/2017\/11\/20130510_200333-1c.jpg 244w\" sizes=\"auto, (max-width: 163px) 100vw, 163px\" \/><\/a><\/p>\n<p>But cetainly, good marketing (alone) does not mean to be successful &#8230;<\/p>\n<p>How do you think about the marketing of these banks? Did you see anything interesting somewhere else?<\/p>\n<p><em>First published: June 1st, 2013<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Usually, I write about is IT, especially testing and quality assurance. Since I consult mainly in the banking industry, I am also interested in new developments in this industry sector. On my last trip to the US, I was curious how banks present their offerings in the display windows branches. I made some pictures in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-79","post","type-post","status-publish","format-standard","hentry","category-banking"],"_links":{"self":[{"href":"http:\/\/www.klaushaller.net\/index.php?rest_route=\/wp\/v2\/posts\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.klaushaller.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.klaushaller.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.klaushaller.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.klaushaller.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=79"}],"version-history":[{"count":8,"href":"http:\/\/www.klaushaller.net\/index.php?rest_route=\/wp\/v2\/posts\/79\/revisions"}],"predecessor-version":[{"id":134,"href":"http:\/\/www.klaushaller.net\/index.php?rest_route=\/wp\/v2\/posts\/79\/revisions\/134"}],"wp:attachment":[{"href":"http:\/\/www.klaushaller.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.klaushaller.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.klaushaller.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}