{"id":1013,"date":"2020-02-16T13:53:46","date_gmt":"2020-02-16T12:53:46","guid":{"rendered":"http:\/\/www.klaushaller.net\/?page_id=1013"},"modified":"2020-02-19T17:19:31","modified_gmt":"2020-02-19T16:19:31","slug":"oracle-openworld-learning-4-the-oracle-database-ml-and-bitcoin-plus-how-computer-and-emotions-come-together","status":"publish","type":"page","link":"https:\/\/www.klaushaller.net\/?page_id=1013","title":{"rendered":"Oracle Openworld Learning 4: The Oracle Database, ML, and Bitcoin &#8211; plus how Computer and Emotions come together"},"content":{"rendered":"\n<p>After my three longer articles from the Oracle Openworld in London (<a href=\"http:\/\/www.klaushaller.net\/?page_id=1005\">chat bots<\/a>, <a href=\"http:\/\/www.klaushaller.net\/?page_id=995\">cloud applications<\/a>, <a href=\"http:\/\/www.klaushaller.net\/?page_id=999\">customization in the times of cloud applications<\/a>), I want to share some more insights from the conference about various, smaller topics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"1024\" src=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/london_excel_openworld_2020-797x1024.jpg\" alt=\"\" class=\"wp-image-1018\" srcset=\"https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/london_excel_openworld_2020-797x1024.jpg 797w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/london_excel_openworld_2020-234x300.jpg 234w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/london_excel_openworld_2020-768x986.jpg 768w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/london_excel_openworld_2020-1196x1536.jpg 1196w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/london_excel_openworld_2020-1595x2048.jpg 1595w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/london_excel_openworld_2020-624x801.jpg 624w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/london_excel_openworld_2020-scaled.jpg 1993w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><figcaption>Entrance to the London ExCeL exhibition center.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Oracle fights for its database business \u2013 and degrades Machine Learning and Bitcoin Technologies to commodities<\/strong><\/h3>\n\n\n\n<p>Oracle jumped\nvery late on the cloud train and opened a Swiss cloud data center just some\nmonths ago. This does not come to a surprise. Oracle generates high revenues\nwith its licenses for on-prem database technology, thus, they have a lot to lose.\nHowever, with so many new and cheaper offerings \u2013 opensource software and\/or cloud\nservices from other cloud service providers, I was wondering how Oracle wants\nto survive. In London, Oracle gave an impressive answer. Juan Loaiza presented about\nOracles database \/ data management strategy. My main learnings were:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Oracle\npushes the \u201cone database for all purposes\u201d concept. Key value, XML, relational\ndatabases, data streams \u2013 an Oracle database is the solution for all your\nneeds.<\/li><li>Oracle\nintegrates deeply spatial data processing, social graph analytics, IoT, Json, Machine\nLearning (ML)\/AI, Blockchain algorithms and technologies in their database. They\nare for free &#8211; if you use and license an Oracle database. <\/li><\/ul>\n\n\n\n<p>When looking at this from a business strategy perspective, Oracle increase the value of their database for their customers. At the same time, we see a further commoditization of technology buildings blocks and algorithms in \u201chot areas\u201d such as Blockchain or Machine Learning, in which many newly founded companies are trying to find their niche.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" src=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/Openworld_Juan_Loaiza_Oracle_Keynote_Future_Database_Technologies--1024x673.jpg\" alt=\"\" class=\"wp-image-1014\" srcset=\"https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/Openworld_Juan_Loaiza_Oracle_Keynote_Future_Database_Technologies--1024x673.jpg 1024w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/Openworld_Juan_Loaiza_Oracle_Keynote_Future_Database_Technologies--300x197.jpg 300w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/Openworld_Juan_Loaiza_Oracle_Keynote_Future_Database_Technologies--768x505.jpg 768w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/Openworld_Juan_Loaiza_Oracle_Keynote_Future_Database_Technologies--1536x1009.jpg 1536w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/Openworld_Juan_Loaiza_Oracle_Keynote_Future_Database_Technologies--624x410.jpg 624w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/Openworld_Juan_Loaiza_Oracle_Keynote_Future_Database_Technologies-.jpg 1744w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption> Juan Loaiza giving his keynote presentation on the Oracle Openworld 2020 in London.  <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Digital Assistants are for real<\/strong><\/h3>\n\n\n\n<p>While I discussed\nabout the marketing values of chat bots in a previous article, I want to have a\nshort look at chatbots for company internal usage. Chatbots and digital assistants\nare big, that\u2019s Oracle\u2019s message. Ian Wallis shared in his speech \u201celevating\nemployee experience with digital assistants\u201d that\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>In\n2022 70% of the office workers will interact daily with chatbots. <\/li><li>Oracle\nplans to add chatbots to more or less all its SaaS offerings. Oracle HCM is at the\nforefront. <\/li><li>It\nis really a statement to deliver a software and tell your customers that you\ncan use the chat bot (if you use a standard Oracle HCM installation) without\nspecific machine learning training and you are in production within a week<\/li><li>Oracle\noffers digital assistants as an feature for which customers need an add-on\nlicense. So, it seems this is an obvious business case and Oracle believes companies\nare willing to spend money. <\/li><\/ul>\n\n\n\n<p>Just for clarification: Oracle uses the term \u201cDigital Assistant\u201d as a kind of coordinator who invokes the chatbot being the right one for a certain topic. These chatbots are called \u201cskills\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"652\" src=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/oracle_openworld_2020_exhibition-1024x652.jpg\" alt=\"\" class=\"wp-image-1017\" srcset=\"https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/oracle_openworld_2020_exhibition-1024x652.jpg 1024w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/oracle_openworld_2020_exhibition-300x191.jpg 300w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/oracle_openworld_2020_exhibition-768x489.jpg 768w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/oracle_openworld_2020_exhibition-1536x978.jpg 1536w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/oracle_openworld_2020_exhibition-624x397.jpg 624w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/oracle_openworld_2020_exhibition.jpg 1771w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Exhibition area of the Oracle Openworld 2020 in London<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Emotional Economy<\/strong> &amp; IT<\/h3>\n\n\n\n<p>Technology and emotions, that\u2019s a new combination, but at the heart of Amr Elrawi\u2019s presentation \u201c2020 Marketing Trends &#8211; Improve Customer Experience &amp; Drive Commercial Value\u201d. He ponted out that we are in the time of an experience economy. The product is not relevant (or: not a distinguishing factor). It is all about the experience. Plus, if customers by your product for emotional reasons, they are willing to pay more than they buy it for features.<\/p>\n\n\n\n<p>On a technology side, this requires \u201cB2Me\u201d &#8211; personalized experience in real time. The example discussed was Burger King using the app to push ads to their customers when they were close to a Mc Donald\u2019s to lure them away. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"778\" src=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/Amr_Elrawi_Openworld_2020_Marketing_Trends_Improve_Customer_Experience_Drive_Commercial_Value-1024x778.jpg\" alt=\"\" class=\"wp-image-1015\" srcset=\"https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/Amr_Elrawi_Openworld_2020_Marketing_Trends_Improve_Customer_Experience_Drive_Commercial_Value-1024x778.jpg 1024w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/Amr_Elrawi_Openworld_2020_Marketing_Trends_Improve_Customer_Experience_Drive_Commercial_Value-300x228.jpg 300w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/Amr_Elrawi_Openworld_2020_Marketing_Trends_Improve_Customer_Experience_Drive_Commercial_Value-768x583.jpg 768w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/Amr_Elrawi_Openworld_2020_Marketing_Trends_Improve_Customer_Experience_Drive_Commercial_Value-1536x1167.jpg 1536w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/Amr_Elrawi_Openworld_2020_Marketing_Trends_Improve_Customer_Experience_Drive_Commercial_Value-624x474.jpg 624w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/Amr_Elrawi_Openworld_2020_Marketing_Trends_Improve_Customer_Experience_Drive_Commercial_Value.jpg 1622w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Chatbot Success Tips<\/strong><\/h3>\n\n\n\n<p>Grant\nRonald presented \u201cTop Tips for Building Great Digital Assistants and Chatbots\u201d.\nSome of the tips are obvious \u2013 make sure to have a business case, do not focus too\nmuch on technical brilliance (e.g., regarding natural language processing), but\non the users. Then, there were a few tips that address also the emotional level\nAmr Elrawi was taking about. It seems that usability and design are still needed,\nbut that it is not enough anymore. Here his emotions-related tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A\nchatbot mimics a conversation, not a form. Conversations should be designed like\nnatural conversations. Also think what kind of context information you can\nderive, e.g., by knowing with whom you talk respectively in which context\nhe\/she might be in. Also, if users do not provide the right information, lead\nhim\/her back on the right track. Do not frustrate users with repeating the same\nquestion they did not have an answer for you asked them the first time.<\/li><li>Consider\nworking out a chatbot personality. Maybe give the bot a name and a persona. What\nis the right voice and terminology to meet this persona? A chatbot should not\nsound like a Victorian grandfather.<\/li><li>Enable\nthe chatbot to handle Smalltalk (\u201cAre you a bot?\u201d \u201cWhat\u2019s the weather?\u201d \u201cHow\nare the football results?\u201d). At the same time, bring the user back to the main\npoint or service why you invested in the chatbot, e.g., to let her\/him order\nwhat you want to sell. <\/li><li>Ensure\nthat the bot can communicate what services he can offer to prevent\ndisappointment. A chatbot cannot provide everything from the beginning, but if\nyou check the log files what the users wanted to use the chat bot for, this can\ngive you some hints what the chatbot could include in the next release.<\/li><li>You\nhave to notice and be able to deal with if a customer is upset, e.g., because she\/he\nstarts swearing. One option is offering to hand over the communication to a human\nagent. <\/li><\/ul>\n\n\n\n<p>It looks like we are moving towards a world where computers have to deal with human emotions as well. Exiting times! At the same time, this is the end of my fourth and last article about the 2020 London Oracle Openworld conference.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"644\" src=\"http:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/oracle_openworld_2020_reception_conference_end-1024x644.jpg\" alt=\"\" class=\"wp-image-1016\" srcset=\"https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/oracle_openworld_2020_reception_conference_end-1024x644.jpg 1024w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/oracle_openworld_2020_reception_conference_end-300x189.jpg 300w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/oracle_openworld_2020_reception_conference_end-768x483.jpg 768w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/oracle_openworld_2020_reception_conference_end-1536x966.jpg 1536w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/oracle_openworld_2020_reception_conference_end-624x392.jpg 624w, https:\/\/www.klaushaller.net\/wp-content\/uploads\/2020\/02\/oracle_openworld_2020_reception_conference_end.jpg 1783w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Empty reception area at the end of the last conference day of the Oracle Openworld 2020 London.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-right\">First posted 16.2.2016<\/p>\n\n\n\n<p>All my Oracle Openworld London 2020 artictles:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/www.klaushaller.net\/?page_id=995\">Oracle Openworld Learning 1: Moving your applications to the cloud and moving to a cloud application is something completely different<\/a><\/li><li><a href=\"http:\/\/www.klaushaller.net\/?page_id=999\">Oracle Openworld Learning 2: How the Cloud impacts the Software Customization Business<\/a><\/li><li><a href=\"http:\/\/www.klaushaller.net\/?page_id=1005\">Oracle Openworld Learning 3: The True Value of Chatbots<\/a><\/li><li><a href=\"http:\/\/www.klaushaller.net\/?page_id=1013\">Oracle Openworld Learning 4: The Oracle Database, ML, and Bitcoin \u2013 plus how Computer and Emotions come together<\/a><\/li><\/ul>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>After my three longer articles from the Oracle Openworld in London (chat bots, cloud applications, customization in the times of cloud applications), I want to share some more insights from the conference about various, smaller topics. Oracle fights for its database business \u2013 and degrades Machine Learning and Bitcoin Technologies to commodities Oracle jumped very [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":887,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1013","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.klaushaller.net\/index.php?rest_route=\/wp\/v2\/pages\/1013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.klaushaller.net\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.klaushaller.net\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.klaushaller.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.klaushaller.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1013"}],"version-history":[{"count":3,"href":"https:\/\/www.klaushaller.net\/index.php?rest_route=\/wp\/v2\/pages\/1013\/revisions"}],"predecessor-version":[{"id":1025,"href":"https:\/\/www.klaushaller.net\/index.php?rest_route=\/wp\/v2\/pages\/1013\/revisions\/1025"}],"up":[{"embeddable":true,"href":"https:\/\/www.klaushaller.net\/index.php?rest_route=\/wp\/v2\/pages\/887"}],"wp:attachment":[{"href":"https:\/\/www.klaushaller.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}